Charlotte de Witte’s KNTXT Label Proudly Announces A Brand New Tier To Her Label – KNTXT Active
Get ready to get moving! Charlotte de Witte’s KNTXT label proudly announces another tier to the label called, KNTXT Active. The Belgian techno artist is combining her music with being active- plus releasing a gorgeous line. There is a huge connection between high performance music, sports, and BPM’s. We’ll see Charlotte releasing tailored mixes on their Apple Music DJ Mix page and a collaboration between KNTXT & boutique activewear label 42I54, to be launched Friday 23rd of July.
“The pandemic allowed me to become more focused on fitness and health since I had more time due to the pause on touring” de Witte says. “This sparked the idea to further investigate this under the name KNTXT Active.”
Together with Apple Music the label will release exclusive KNTXT Active mixes, aiming to connect mixes to different workouts based on their BPM. “The idea was to link certain types of workouts to certain types of music. For example,” de Witte says, “if you have something more ambient, very chilled out electronic music, that could, for instance, be a stretch workout. Or if there’s this high energy, bumping set, it can be used as a running workout. Concluding that the label bosses favorite music to work out to is, of course, techno. If you listen to techno, it’s fast, it pushes you as well as distracts you from your suffering while you’re running.”
This also ignited a collaboration between KNTXT and Belgian boutique activewear brand 42I54.
Commenting on the pieces Charlotte de Witte says ”What I really like in the pieces is that while it is technically activewear, it can also be worn at a club or a music festival.”