Groove Armada share the official video for latest single ‘Lover 4 Now’ feat. Todd Edwards
Groove Aramada is ready for you to groove! Recently, Groove Armada announced their first album in 10 years. Now, U.K. electronic music heavyweights Groove Armada shares the accompanying video to “Lover 4 Now (feat. Todd Edwards”). The track is a jovial ode to Ibiza sunsets and fleeting summer romances. Most of us should be able to relate to that because honestly, who didn’t have a summer romance in their youth? However, this video takes on a new twist!
The dreamlike qualities of the duo’s latest single are perfectly portrayed in this animated tale of blossoming love in lockdown between the video’s eccentric character-leads, Cosmo the cat, and Mio the dog (pictured below). Cute, right? The animals are living in homes that show no sign of human life. As a result, Cosmo and Mio help themselves to the contents of the fridge and pantry and find solace and companionship through their video chat. It’s seriously adorable!
About the Video
Directed and animated by New York’s Fons Schiedon, who explains “I wrote the treatment as New York was shutting down to handle the coronavirus outbreak. For weeks, the city remained eerily quiet, except for the frequent sound of ambulances. An audio recording of that soundscape taken from my roof is what the video opens with. From the isolation of a smallish apartment, and my improvised studio now squeezed into a corner of the bedroom, the doomy future scenarios just kind of wrote themselves”
Listeners are instantly transported into Schiedon’s hazy alternate reality of curiosity and sepia cityscapes with our two main characters traversing the digital world of online dating. Despite being animals, the video embodies the thrill of meeting somebody new, and as Schiedon explains, the animation could be “a good metaphor for the past few months….working on something in isolation, but virtually supported by others”.
The rare vocals from House and Garage legend Todd Edwards flawlessly complement the playful and euphoric nature of the accompanying animated. Seriously, it’s super cute! It’s hard not to be immersed in the vibrant audio world of Groove Armada, this latest single just being a glimpse into what their much anticipation forthcoming album, ‘Edge of the Horizon’ has to offer.
Groove Armada’s first new album in a decade “Edge Of The Horizon”
Released October 2
Get Out On The Dancefloor (feat. Nick Littlemore)
Tripwire (feat. Nick Littlemore)
Don’t Give Up
Edge Of The Horizon
Lover 4 Now (feat. Todd Edwards)
I Can Only Miss You
What Cha Gonna Do With Your Love
Dance Our Hurt Away
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