S2O Is Ready For Labor Day Fun

Pulse Events has just announced the United States debut of one of Asia’s most coveted event brands, S2O, which will touch down in New York City over Labor Day Weekend! It’s going to be a blast as we bring some much-needed music back to NYC! Saturday, August 31 – Sunday, September 1, 2024 we’ll have a blast at The Brooklyn Mirage. Known as the world’s wettest party, the immersive water music festival has also revealed its star-studded lineup for the inaugural S2O New York – a heavy-hitting roster of talent that promises to seamlessly transition the S2O brand into the legendary NYC venue. It’s seriously going to be a blast!

S2O New York will feature world-renowned headliners such as GRAMMY-nominated act Marshmello making his Pulse Events debut, and stadium-smashing dubstep producer/DJ Subtronics, following his previous Pulse Events show at Barclays Center and recent S2O Thailand set.

The festival’s first foray into the U.S. will also feature supporting performances from veteran act and Norwegian artist Alan Walker who headlined S2O Taiwan, melodic bass mavericks Said The Skyb2bWilliam Black, multi-platinum producer and live instrumentalist Timmy Trumpet, American big room titan Borgeous, Canadian act Dzeko, versatile melodic artist Kaivon, Asian-American duo ARMNHMR, and dubstep queen LEVEL UPS2O New York will also feature a handful of local Asian-American artists including SENSEI, Zion B2B Jomu, Cyberpunk b2b PSYXTOI, and JOKAH.

Since S2O’s inception in Bangkok in 2015, the event brand has become the world’s biggest Songkran/Thai New Year celebration with events in Japan, South Korea, Hong Kong, Thailand, Taiwan, and Vietnam. It’s great to see it come to the US! From the shores of Bangkok to the bustling streets of Seoul, S2O has gained recognition for its innovative blend of electronic dance music and spectacular water effects. The unique festival concept aims to harness the power of water as an elemental force of joy and unity while transcending cultural boundaries to create immersive experiences for attendees worldwide. The brand placed on DJ Mag’s Top 100 Festivals 2023 list at #55 with S2O Thailand and #79 with S2O Taiwan. Pretty neat concept!

Since launching in 2015, Pulse Events has become an expert on the Asian-American electronic music market. They spend their time specializing in concerts and live performances across North America and beyond. The event producer and promoter’s brand mission is to be a pioneer of culture and media innovation, having previously hosted industry-leading electronic music artists such as Martin GarrixSLANDERAfrojackGryffinKSHMRKill The NoiseLike MikeSeven LionsVini ViciYellow Claw, and more. The brand has also produced world tours for South Korean artists such as EXO and Big Bang, as well as the Krazy Super Concert in New York and Los Angeles. So many good names here so I know we can expect some great things!

Pulse Events already has a proven track record of hosting some legendary events. As a result, the brand is looking forward to making sure S2O is a success in the US as well. The company aims to represent Asian-Americans within the global dance music community through their productions, showcased by their two successful editions of Spring Festival: Lunar New Year (which celebrates Chinese New Year) and now, the debut edition of S2O New York. Through these endeavors, the brand is introducing American audiences to Asian cultural celebrations while creating unforgettable festival experiences. We’re looking forward to it!

S2O Festival celebrates Songkran (Thai New Year) which involves the tradition of spraying one another with water for good luck. S2O New York attendees will immerse themselves in a water music festival experience with experiential elements as well as a cool indoor lounge for the best end-of-summer experience in the Big Apple. This is going to be so much fun!



Pulse Events’ debut edition of S2O New York will reflect the cultural diversity of the melting-pot city, while simultaneously showcasing world-renowned DJs, stunning visual effects, and exhilarating water-themed elements and performances. Inspired by New York City’s vibrant landmarks and iconic waterways, The Brooklyn Mirage’s sprawling complex, expansive 200-foot LED wall, and city views will provide the perfect backdrop for the inaugural multi-sensory event. 

Ticket pre-sale registration begins on Tuesday, May 14 with general tickets on sale the following day on Wednesday, May 15 via https://s2o.nyc/