BEATPORT PRESENTS: RECONNECT, A GLOBAL MUSIC EVENT
This is so crazy you guys. Over 8.5 million people tuned in to watch Beatport’s 34-hour live stream marathon with DJs from around the globe, raising over $180,000 for the AFEM (Association for Electronic Music) and WHO COVID-19 Funds. How awesome is that? All of the funds go to supporting music professionals who are out of work at the moment!
Beatport, the world’s leading destination for electronic music, announced that its 34-hour live stream “ReConnect” in partnership with Twitch, raised more than $180,000 for the WHO’s COVID-19 Solidarity Response Fund, and the AFEM Members’ COVID-19 Hardship Fund. How amazing is that! Beatport set this event up specifically to administer donations from this event to help struggling AFEM member companies retain lower earning workers who would otherwise be let go. Additionally, this was also to direct funds to individuals within the membership in most need of urgent financial help. Donations are still being accepted here: https://tiltify.com/@
About the Reconnect Event
The event began on Friday, March 27th. This global DJ extravaganza featured an A-list line up from the world of electronic dance music, with artists including Carl Cox, Bonobo, Pete Tong, Nina Kraviz, Griz, RÜFÜS DU SOL, A-Trak, Nicole Moudaber, Chris Liebing, ANNA, Nora En Pure and many other renowned DJs performing from their homes, with the expressed intention of reconnecting the global dance community during this unprecedented pandemic crisis.
The event amassed over 8.5 million views from more than 150 countries across Beatport.com and Beatport’s Twitch and social channels. In addition, over 6,200 donors gave their money. This unparalleled online DJ event provided the perfect platform for music fans to dance. They could dance away their isolation blues for the very best of causes. In addition to partnering with Twitch, Beatport collaborated with several industry partners including Pioneer DJ, Native Instruments and Denon to give away dozens of music products to viewers.
“We are deeply grateful for all the talented artists and their teams that made the ReConnect event possible, and equally impressed with the dedication and passion shown by the global electronic music community that tuned in for over 34 hours this past weekend to reconnect with their favorite DJs”, commented Robb McDaniels, Beatport’s CEO. “The generosity of our entire community, including so many great industry partners that donated products to give away, is what resulted in a large donation to two non-profits that can ensure the health and stability of our world and our industry in the months to come.”
“A huge THANK YOU to all involved in delivering this epic event and to everyone who made a donation. The phenomenal response from the electronic music community has shown a glimpse of what we can achieve through collective passion for our scene to support, connect and inspire each other with acts of generosity, innovation, love and unity. AFEM will ensure everyone’s generosity reaches those members in most need of urgent financial help and the World Health Organization (WHO) global efforts to prevent, detect, and respond to the COVID-19 pandemic”. commented Greg Marshall, General Manager, AFEM (Association For Electronic Music)
The leading donor was Pioneer DJ with an incredibly generous private contribution. This was in addition to many products they giveaway during the livestream. There were also generous donations from Landr and Loopmasters.
In addition, Beatport provided track IDs as songs were played on Twitch. This allowed fans to purchase music live. This helped in supporting the independent artist and label community directly.
Beatport’s Creative Services Team powered The ReConnect event. The team will be bringing more exciting initiatives. For example, this includes live stream, and festival alternatives to the DJ and electronic music communities throughout 2020.