Atlanta’s premiere jam band festival has settled on a new location for 2024. Sweetwater 420 Fest will be hosted at Pullman Yards on April 20th and 21st, a historic industrial complex turned arts and music venue. This is a promising move for the festival as its original location of Centennial Olympic Park is no longer an option. The best guess of why is permitting for events in the park. Last year the event was hosted at the Sweetwater Brewery itself with a very limited capacity and lineup, so moving to a large complex like Pullman Yards means the event can return to a true festival format. There will be over 25 artists playing on three stages, including headliner performances by Beck and Slightly Stoopid.
The lineup this year takes a pivot away from the festival’s jam band format into more indie with touches of electronic. This is similar to the Sacred Rose lineup in 2022. This blend creates a well-rounded lineup with an intentionally heavy undercard. As someone who has been to over 40 festivals, Sweetwater 420 Fest has handpicked some of the heavyweights that have recently been on the festival circuit, including Cory Wong, Black Pumas, Larkin Poe, and Andy Frasco & The U.N. There are even two artists at large, Kanika Moore and Grace Bowers, who will be popping up in random sets throughout the weekend.
This won’t be the first music festival experience to be hosted at this newer Atlanta venue. Last year, the Highball festival experience was held at Pullman Yards, hosted and curated by Athen’s own Futurebirds. The festival was rated by USAToday as one of the Top 10 Best New Music Festivals in the country, and I can agree that it deserves praise as I was onsite covering the event. And the crazy thing is Highball only used a small fraction of the Pullman Yards property. To give you an idea of the space, a single warehouse on the property hosted the Van Gogh Immersive Experience when it was in Atlanta.
Tickets are on sale now for both GA and VIP. If you want to send it to Sweetwater 420 Fest, consider buying a ticket. Pullman Yards is in the Kirkwood neighborhood of Atlanta on the east side of the city. It’s a beautiful part of the city, but not very friendly for mass lodging so plan your stay ahead of time. Hope to see you at Sweetwater 420 Fest!